# THE PROBLEM

The sports world is one where athletes and fans are growing further apart, but this is just one issue we are trying to solve. Additional problems include:

* Athletes lack the ability or system to recognise and reward their most loyal fans
* Athletes lack a platform that allows the everyday fan to access their lives in a simple & retail user-friendly fashion.
* There is no platform that incorporates athlete tokens within an eco-system that ties into real-world, athlete benefits.
* Athletes often sign brand-damaging deals or promote third-party products out of necessity, often turning off fans to their content
* Fans feel disengaged and distant from their favourite athletes
* An athlete’s brand is often controlled by 3rd parties
* Fans have no one place to go for all their athlete/sports updates, with their feeds spread over multiple platforms
* Fans want to show their support in more ways than just event attendance & social media likes.
* Fans are consuming athlete content that they have no say over
* Many athletes struggle to make an income, build a brand and create a fan community when starting out or post-retirement.
* A number of athletes suffer online social media abuse, which can have a huge effect on their mental health.
* Fans have no means to access once-in-a-lifetime experiences with athletes.
* Athletes are unable to work on projects directly with their fans, e.g. charity projects